CNN
CNN
Where reporting meets real lives
Where reporting meets real lives
RENOVATION
RENOVATION
Services
PRODUCT DESIGN
Client
CNN
Location
SAN FRANCISCO
Year
2025
Info
News often ends in silence. CNN Pulse transforms passive reading into active dialogue through quick, contextual polls embedded within articles, giving audiences a voice and journalists valuable insights in real time.
News often ends in silence. CNN Pulse transforms passive reading into active dialogue through quick, contextual polls embedded within articles, giving audiences a voice and journalists valuable insights in real time.
30+
Editorial and Reader
Participants
100+
Survey Responses
from Readers.
6
Group Members
30+
Editorial and Reader Participants
Editorial and Reader Participants
100+
Survey Responses
from Readers.
6
Group Members
DESIGN
A lightweight, in-story poll system that feels personal—not performative.
Seamlessly integrated into the narrative, it invites readers to engage, reflect, and respond without losing context. Every tap becomes part of the conversation, helping journalists like Jenna shape more informed, human-centered stories.
A lightweight, in-story poll system that feels personal—not performative.
Seamlessly integrated into the narrative, it invites readers to engage, reflect, and respond without losing context. Every tap becomes part of the conversation, helping journalists like Jenna shape more informed, human-centered stories.
REFLECTION
Adding a poll on CNN allowed users to quickly voice their stance on key issues or story prompts. What made this powerful was how the responses didn’t just sit in isolation, they were fed directly into the Editor’s Tool. There, poll data was visualized as live percentages, shifts in opinion over time, and layered with tone-based comments. This helped editors grasp both the "what" and the "why" behind public sentiment, making editorial decisions more grounded, timely, and transparent.
Adding a poll on CNN allowed users to quickly voice their stance on key issues or story prompts. What made this powerful was how the responses didn’t just sit in isolation, they were fed directly into the Editor’s Tool. There, poll data was visualized as live percentages, shifts in opinion over time, and layered with tone-based comments. This helped editors grasp both the "what" and the "why" behind public sentiment, making editorial decisions more grounded, timely, and transparent.
Adding a poll on CNN allowed users to quickly voice their stance on key issues or story prompts. What made this powerful was how the responses didn’t just sit in isolation, they were fed directly into the Editor’s Tool. There, poll data was visualized as live percentages, shifts in opinion over time, and layered with tone-based comments.
This helped editors grasp both the "what" and the "why" behind public sentiment, making editorial decisions more grounded, timely, and transparent.
